Multi-Year Creative Partnership

For several years, we have partnered with award winning designer Willy Chavarria, helping define and evolve a brand that uses fashion to address critical societal issues. Together we have produced runway shows, brand campaigns, video and photography, logos and graphics, award show submissions, and his website, supporting his transformation from a SoHo boutique into his namesake label.

One standout collaboration was Blood Brothers x Hummel, spotlighting immigration and the unifying power of soccer, which included sponsorship support for immigrant soccer players. We also created the "5683" branding, representing LOVE, with proceeds from a t shirt campaign supporting a non profit reuniting separated migrant families. Additional collaborators include ACLU, Raices Texas, Barrios Unidos, Helper Foundation, Dickies, and Fucking Young. The work has been recognized by Vogue, Numéro, Hypebeast, the New York Times, the Wall Street Journal, Highsnobiety, and the LA Times.

Featured Project: Site Design and Brand Integration

As the brand grew, we reimagined Willy's website to match its ambition, reflecting his avant garde aesthetic while integrating commerce and editorial content in one platform. The result is a responsive site with intuitive navigation, full screen visuals, and elevated collabs and collections. Product pages highlight the inspiration behind each piece, an editorial section deepens the brand story, and shoppable stories connect content to commerce. A strategic email campaign and content driven newsletters supported the launch.

The relaunch drove a significant increase in engagement, strong positive feedback on user experience, and a notable increase in online sales.